Presentations
Presentations are structured, time-boxed communications used to share information, influence stakeholders, and support decisions. They combine a clear spoken narrative with visuals or demonstrations tailored to the audience and context.
Key Points
- Presentations are planned communications that convey key messages and support a specific outcome, such as alignment, approval, or learning.
- Content, tone, and level of detail should be tailored to the audience, their needs, and the delivery channel.
- A simple storyline, relevant data, and uncluttered visuals increase clarity and retention.
- Interaction matters: prompt questions, check for understanding, and confirm decisions or next steps.
- Time-boxing, pacing, and explicit signposting help manage attention and meet objectives.
- Follow-up materials, actions, and decisions should be captured and distributed after the session.
- Virtual or hybrid delivery requires deliberate facilitation of audio, video, chat, and engagement tools.
Purpose
Use presentations to communicate progress or changes, influence stakeholders, align on direction, obtain approvals, and build shared understanding. They enable the project team to translate complex information into clear insights that support decision-making and stakeholder engagement.
Facilitation Steps
- Clarify the objective and the specific decision or outcome you seek.
- Analyze the audience: roles, interests, knowledge level, and concerns.
- Select the delivery channel and tools (in-person, virtual, hybrid) and confirm logistics.
- Craft a concise storyline: context, problem or goal, analysis, recommendation, and ask.
- Design visuals and demonstrations that highlight key points and avoid clutter.
- Plan interaction: checkpoints for questions, quick polls, or short activities.
- Rehearse timing, transitions, and handoffs among presenters.
- Deliver with clear opening, signposting, and pace; manage time and engagement.
- Confirm decisions, agreements, and action items before closing.
- Document outcomes and send follow-up materials to stakeholders.
Inputs Needed
- Communication plan and stakeholder analysis.
- Current project status, scope, schedule, cost, and risk information.
- Supporting data, analysis, and visuals or demos.
- Decision requests, options, and evaluation criteria.
- Logistics details: agenda, timebox, platform, and accessibility needs.
Outputs Produced
- Presentation deck or materials and any recordings or transcripts.
- Documented decisions and approvals captured in the decision log.
- Action items with owners and due dates.
- Updated project documents (e.g., risk register, schedule, stakeholder updates).
- Follow-up communications distributed to relevant stakeholders.
Tips
- Start with the ask: state the decision or outcome you need at the beginning.
- Use one idea per slide or section and highlight the key takeaway.
- Signpost progress through the story so the audience always knows where they are.
- Design for accessibility: readable fonts, sufficient contrast, and descriptive labels.
- Build in interaction every 5–7 minutes to maintain engagement.
- Have a backup plan for technology issues and share materials in advance when possible.
- Close with a clear summary of decisions, actions, owners, and dates.
Example
A project manager presents a scope change proposal to the steering committee. The deck covers the current baseline, the change request, impact analysis on schedule and cost, options considered, the recommended option, and the specific approval needed. During the session, the PM pauses for questions after the impact analysis, confirms the decision to proceed with the recommendation, assigns follow-up actions to update the schedule and risk register, and circulates the materials and decision summary after the meeting.
Pitfalls
- Overloading slides with text or data, obscuring the main message.
- Not tailoring the content to the audience’s knowledge and concerns.
- Lack of a clear ask or ending without confirmed decisions and actions.
- Poor time management that rushes critical discussion at the end.
- Reading slides verbatim instead of explaining insights and implications.
- Failing to manage virtual engagement, resulting in low participation.
- No follow-up, leaving stakeholders uncertain about next steps.
PMP Example Question
Before presenting a recommendation to the steering committee, the project manager learns that attendees have limited time and varying familiarity with the topic. What should the project manager do first to maximize the presentation’s effectiveness?
- Finalize the slide deck with comprehensive technical appendices.
- Assess stakeholder needs and tailor the storyline, level of detail, and ask.
- Schedule a longer session to allow for detailed walkthroughs.
- Delegate the presentation to a subject matter expert.
Correct Answer: B — Assess stakeholder needs and tailor the storyline, level of detail, and ask.
Explanation: Understanding the audience and aligning content and delivery to their needs is the first step to an effective presentation; other actions may follow once tailoring is complete.
HKSM