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Target Customers for Release

The set of stakeholders or users selected to receive a particular release. Business stakeholders can choose to deliver a release to only specific groups, and the Release Plan documents which customers are included.

Key Points

  • Not every release will target all business stakeholders or users.
  • The business stakeholders may choose to limit certain releases to a subset of users.
  • The Release Plan specifies the Target Customers for Release.
  • Target Customers for Release are the defined groups expected to receive, use, or validate the increment.

Example

A mobile banking team plans a release of a new bill-pay feature to company employees and a 5% beta cohort of Android users only. The Release Plan lists those groups as the Target Customers for Release, while iOS users and the wider public will get the feature in a later release.

PMP Example Question

During release planning, the product owner wants to roll out the next increment only to a pilot group before a full launch. Which artifact identifies exactly who will receive this release?

  1. Product roadmap
  2. Release Plan with Target Customers for Release
  3. Sprint backlog
  4. Definition of Done

Correct Answer: B — Release Plan with Target Customers for Release

Explanation: The Release Plan specifies which stakeholders or users are included in a given rollout, documenting the Target Customers for Release.

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