Product
In the SBOK Guide, a 'product' is any outcome that delivers value to the customer, whether it is a physical item, a service, or another type of deliverable.
Key Points
- Product is defined by the value it provides to customers or users, not just by features.
- It can be a tangible good, a digital solution, a service, or any other deliverable.
- Agile teams deliver product value in small, usable increments aligned to a product vision and backlog.
- A Product Owner or similar role typically represents stakeholders to maximize product value.
Example
An agile team builds a new "one-click checkout" capability for an e-commerce site. The product here is the improved purchasing service delivered to customers, which increases convenience and conversion rates.
PMP Example Question
In the SBOK Guide context, what best describes a product?
- The collection of project management plans and processes.
- Any outcome that provides value to the customer, such as a physical item, a service, or another deliverable.
- Only the tangible items produced by the project team.
- The approved schedule baseline used to track progress.
Correct Answer: B - Any outcome that provides value to the customer, such as an item, a service, or another deliverable
Explanation: In the SBOK Guide, product is a broad term covering any deliverable that provides customer value, not just physical goods.
