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Impact Mapping

A strategic planning method that connects product goals to the outcomes, stakeholders, and deliverables needed to achieve them, giving the organization a clear guide during product development.

Key Points

  • Visual map linking goal (why) to actors (who), impacts (how behavior changes), and deliverables (what).
  • Aligns features with measurable outcomes to reduce waste and scope creep.
  • Supports prioritization and stakeholder collaboration around value and assumptions.
  • Enables hypothesis-driven planning and is updated as evidence and feedback emerge.

Example

A product team aims to increase trial-to-paid conversions by 15%. They build an impact map: Goal: raise conversions; Actors: new trial users, sales reps; Impacts: users reach the aha moment faster, reduced drop-off; Deliverables: guided onboarding, usage tips, in-app prompts, quick-start templates. The team prioritizes the deliverables most likely to create the desired impacts and tracks conversion metrics to validate outcomes.

PMP Example Question

Which technique creates a visual link from a business goal to actors, desired behavior changes, and deliverables to steer product decisions and prioritization?

  1. Impact Mapping
  2. User Story Mapping
  3. RACI Matrix
  4. Gantt Chart

Correct Answer: A — Impact Mapping

Explanation: Impact mapping explicitly ties goals to actors, impacts, and deliverables, ensuring work is aligned to measurable outcomes.

Project Management Bootcamp

Embark on a transformative journey with our Project Management Bootcamp at HK School of Management. Elevate from beginner to pro using the latest PMBOK and Process Groups Practice Guide. Our unique, engaging approach makes learning interactive and fun, replacing dull slides with dynamic doodles and real-life scenarios.

This hands-on program includes working on two full project plans. The first evolves as you learn, while the second culminates in a comprehensive plan, solidifying your expertise. You'll navigate real-world challenges, backed by quizzes and in-depth analysis, avoiding common pitfalls and setting you on a path to success.

Enhance your learning with downloadable materials and templates, invaluable for your future projects. The course covers essential topics like PMI, PMO, PMBOK, and project management ethics, delving into critical process groups and key areas such as scope, schedule, cost, and stakeholder management.

Learn from seasoned professionals and join a community of enthusiastic lifelong learners. Ready to master project management and lead with confidence? Enroll now and start your transformation!



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